Christen is a content creator based in Pittsburgh, PA. Her content is energetic, authentic, and lighthearted.
Hi, it’s me, I’m Christen. My promise is to find where I genuinely connect with your product so that I can showcase your brand in a personable, truthful, creative way.
Wait, what’s UGC again?
UGC stands for User Generated Content. It’s a marketing partnership between a brand and an individual freelance creator.
Similar to an influencer, I create quality content. But instead of posting it on my own account, I sent it to you (the brand) to promote to your target audience.
This setup is good. It’s really good.
Why’s it so great?
It’s footage of an actual consumer using, enjoying, and vouching for your product. That sparks intrigue and builds trust for your brand!
Brands that use UGC content see greater customer engagement, and growth in engagement = conversions.
Working with raw footage
Some UGC creators edit their own videos for brands to use. Others, like me, send raw video clips for the brand or agency’s digital editor to build into a video your brand is happy with.
This way, you have creative control over how your brand is represented, while still reaping the benefits of the authenticity and energy of a fellow consumer.
My photos
Videos made from my raw footage
My specialties & brands I’ve worked with
Food stuff like Purple Carrot, Tovala, Little Spoon, & Oats in Coats
Mom, kid, family stuff like Burst Kids, Hello Bello, & OuiSi
Home stuff like Hush, Bespoke Post, & Canopy
Vitamin & supplement stuff like Ritual Vitamins, Hiya Kids, Perelel, & Allermi
Roping my husband into stuff like The Beard Club, Ekster, & Keeps
Rates & Packages
Raw Video Package
Hooks (3 clips)
B-roll of product in use (5 clips)
Unboxing (1 clip)
Problem/testimonial (3 clips)
Conclusion/CTA (2 clips)
Cost: $500
Images
Five Still Images $150
Fifteen Still Images $275
Whitelisting Access
20% of base price — 30-day period
30% of base price — 60-day period
40% of base price — 90-day period
Bundle up, babe!
Raw Video Package + Ten Still Images $700
Christen Russo
Pittsburgh, PA
christenmrusso@gmail.com
Photo by Katie Long